Product Design

Product Design?

What Is Product Design?

Product design is the process of clearly defining the problem, identifying a market opportunity, developing a proper solution for that problem and validating the solution with real users.


Design thinking is a method for the practical resolution of problems. Originally coined by David Kelley and Tim Brown of IDEO, design thinking has become a popular approach to creating products. This approach encapsulates methods and ideas of human-centered design into a single unified concept

“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology and the requirements for business success”.


Good designers have always applied design thinking to product design (whether physical or digital) because it’s focused on end-to-end product development, and not just the “design phase” part.

New Product Design:

Every new Idea is a challenge for the established status quo. Validation of the idea with actual world is the only way to make sure hypothesis work.

We at Innovura Technologies understand that in the end it is the user experience and nothing else that matters.

Our Design Process brings the designers, engineers , Prototype technicians and often the clients togather to ensure efficiency.

The Result products hit the market in months and not years.

Lockit – we hit the product in months